BioTalent's 2023 commercial market snapshot

BioTalent's 2023 commercial market snapshot

Business development, marketing, sales — while change is guaranteed in most areas of the life sciences, demand for the commercialisation of new products will not relent. As the wider market twists and turns, commercial talent has remained a key target for many companies in the pharma and MedTech space.

The maturing of SMEs is one explanation for this — historically, we’ve seen a wealth of commercial talent bounce between the larger pharma companies, talent that growing SMEs now have the resources to employ. From the post-COVID tailwind to the digital revolution, the methodologies used to market products and build brands must evolve to drive better business outcomes.

Fewer new developments and a greater need to maximise cash flow continue to drive demand in the commercialisation sector, a prevalent reality we’ve noticed in key hubs such as London, Zurich, Basel, Düsseldorf, and Munich.

Candidate trends

There’s an ongoing battle with salaries in the commercial space, with a large difference in price points between senior brand managers in particular. We’ve seen an increase in candidates wishing to make the switch to a commercial role from outside the life sciences, notably in the German market, though employers are prioritising candidates with direct life sciences experience.

Why candidates move

  • For hybrid working opportunities
  • For the chance to work internationally
  • To move into an SME environment
  • For a chance to work closely with the wider decision-making process
  • To work marketing new products in emergent sectors

How BioTalent can help

If you’re hoping to embark on a fulfilling career in the life sciences commercial space, the team at BioTalent are happy to connect you with an opportunity that suits your unique needs. Reach out to the team to learn more.

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